The colour of the day is pink, a shade that radiates love, kindness and positivity.
The nine-day festival begins this year on October 3. Each day is devoted to one of Ma Durga's nine avatars -- Goddess Shailputri, Goddess Brahmacharini, Goddess Chandraghanta, Goddess Kushmanda, Goddess Skandamata, Goddess Katyayani, Goddess Kalaratri, Goddess Mahagauri and Goddess Siddhidatri.
'It is in the form of the nava shaktis that Durga or Adi Shakti lives inside everyone.'
Today's colour is a vibrant purple, which is considered to be a spiritual colour associated with the crown chakra.